Dieter Rams glasses: a tribute frame

Shop the Dieter Rams glasses frame.

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He’s referred to as one of the most influential industrial designers of the 20^th century.

Over 5 decades, his career shaped the direction of modern design to the point of ubiquity and global reverence.

Yet, his demeanour remains as understated and pragmatic as the work for which he’s become so well known.

Having spent 42 years as head of product design at German consumer products company Braun, you may recognise at least some of Dieter Rams design work.

 

 

Clocks, radios, furniture and kitchen appliances are all amongst his legacy. Even today, modern devices reference elements of his most prominent designs.

Context?

The iPhone calculator app references his ET44 calculator he designed for Braun in 1977.

Old? Perhaps.

But it’s an utterly simplistic design that remains relevant today, albeit through a smartphone touchscreen.

This transcendence is no accident. Via his thought and careful design considerations, Dieter Rams is as famous as the mantra he lives and works by.

 

“As little design as possible.”

 

 

Backstory

In 2008, creative film director Gary Hustwit released his fifth feature length film.

The Rams Documentary.

Made as a preservation of Dieter’s design-archive, life and career which Hustwit successfully funded via the online crowdfunding platform, Kickstarter.

Unsurprisingly, the project surpassed its financial target of $200,000, funding the production of the first, and probably final, feature length film about this prominent industrial designer.

(Amongst 5,110 die-hard fans, I too had pledged my money in support of the project.)

Total design geek, I know.

As you’d expect, the film featured his most famous work. The 606 Dieter Rams chair, the FS 80-1 Dieter Rams tv, his radios, shaver and various kitchen appliances he designed for Braun.

But as the story unfolded, documenting Dieter’s path, one thing remained constant.

His thick rimmed glasses.

 

Dieter Rams at the Jazzkeller club in Frankfurt 1955, Image source

 

Dieter Rams at his work desk at Braun, circa 1960, Image source

 

Dieter Rams at his work desk at Braun, circa 1960, Image source

 

Dieter Rams in his home studio in Germany, Image source

 

Headshot of Dieter Rams, 87, for the 'RAMS' documentary released in 2018 by Gary Hustwit.

 

Dieter Rams glasses tribute

Since a young age, Dieter always wore glasses.

As a young man in the 1950’s, he favoured the fashionably thick full-rim acetate frames of the time.

(What better era for eyewear than the mid-century?)

Subsequently, his glasses were usually round, black and occasionally featured browline facets across the top. Austere, bold and characteristic, his thick glasses aptly portray his pragmatic demeanour.

A truly functional frame.

Perceived as a traditional style, similar glasses have been adorned by other luminaries such as of Le Corbusier, Phillip Johnson and David Hockney. Presumably why they’ve become the synonymous architect glasses style.

In addition to Hustwit’s documentary, we too wanted pay our own tribute to this design legend and make a frame, just like his ones.

 

 

Observing the simplicity of his spectacles, Dieter’s frames have a quintessential aesthetic. One that immediately springs to mind when you visualise a pair of glasses.

 

 

The frame

These Dieter Rams inspired glasses are crafter from 8mm thick Havana pattern acetate we call 'Rosso Red'.

Instead of being entirely round, the frame front features flat sections (facets) across the top and on the inner bridge rims. This results in a quirky looking frame shape separates itself from your 'usual' round-style spectacles.

Whilst this frame is relatively stark and edgy it retains a classic aesthetic. Ideal if you're the creative type who likes the designer sort of look.

The finish of these frames is a high shine gloss. After 4 stages of rotational tumble polishing, they’ve been hand polished using a further 4 stages of increasingly fine wax compound.

This dedication reveals the impeccable lustre of the Rosso red cellulose acetate. A level of smoothness you simply cannot rush. 

The only interruption across the lustrous acetate are the traditionally fastened solid steel rivets which hold these robust spectacles together.

Reliable. Honest. Functional.

And because Dieter always favoured product discretion, these frames bear no external branding. Only on the inside have we gold foiled our company logo and precision etched the model name and frame dimensions.

After all, “good design is as little design as possible.”

Not your usual round eye specs, these are statement utilitarian glasses, worthy of a designer.

 

Shop the Dieter Rams glasses frame.

 

Dieter Rams glasses: Key points

This frame is a bold statement, especially if you have a fair complexion. But it yields a warm look thanks to the speckled Havana with its earthy hues of dark brown, red and amber.

Its a medium to large size, ideal for that studious aesthetic you’d expect from a frame inspired by Dieter.

40 grams
46 □ 24 145
Prescription ready
Traditionally hand riveted
Anti-loosening German hinges
Anti-warp metal temple cores
4mm cellulose acetate temples
8mm cellulose acetate front
Gloss, hand-polished finish
Fold-flat case & lens cloth
Made in Glasgow

 

What is Dieter Rams famous for?

Throughout the 1950’s, Rams worked for the German consumer products company Braun where he became widely known for his unobtrusive design approach “less but better.”

There, he designed many of their most successful products which to this day have lasting influence and appeal.

Later, in the 1960's, Dieter also worked for Danish furniture company Vitsœ where he developed various collections. Most famously, their 606 universal shelving system and 620 chair programme, both of which are still being made today in their Leamington Spa factory.

 

 

 

 

 

What are the 10 principles of design?

Early in his design career, Dieter Rams asked himself “is my design a good design?”

To answer, he laid out three rules in 1970 which he later expanded into what has become known as the “ten principles of good design.”

Nothing short of doctrine, these principles have become renowned amongst the design community, regularly adopted and referenced by some of today’s leading design authorities.

Head of design at Apple Inc, Jonathan Ive or Kenya Hara from Muji to name but a few.

 

 

The Pinterest Board

 

 

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