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Things we've done
Hypermarket, SWG3 Glasgow
September 06, 2017
Like most locations that skirt the river Clyde, Finnieston is a location engrained with industrial history. Taking into account recent changes, it's the future of this location that brings this article to the fore front of Glasgow's creative circle.
What was previously an industrial galvanising yard, has since become an exciting new space for creatives akin. For those unfamiliar,
is a growing creative destination consisting of creative studios, nightclub, studio arches and exhibition spaces. Recently extending their dynamic, SWG3 have attained the 20,000 foot galvanising yard of their old next-door neighbours. Already equipped reputable nightlife calendar, the company have refurbished the old hanger into a multi discipline space for creative events. Most recently, the new Hypermarket.
Having opened their doors, the Hhypermarket will run on a monthly rotation. Each month, the evemt will host a different theme, organised by a differing curator. Prior to the June 2017 opening, we were delighted to hear that our friend, Founder of
, Alec Farmer was curating the inaugural event. With his focus for quality and craftsmanship, Alec carefully balanced a list of more than 25 exhibitors. Brands such as
were just some of the names present alongside local based food vendors. Together, the selected brands provided an array of thoughtfully designed goods, craft food and drinks. With options such as traditional pizza, roast meats, sandwiches and gelato, diners could enjoy the market atmosphere amongst rows of the indoor Yardworks seating. Simultaneously, the rare Glasgow sunshine brought a considerable crowd to the alfresco seating area outside in the Yardworks itself.
Two months on, we recently had the pleasure of exhibiting our eyewear as part of the August market, themed 'Makers and Collectors'. With the pre-launch of our '18 new optical collection, we were amongst an array of craft, fashion and furniture brands. A wholesome experience was offered to those who meandered amidst the stalls and booths inside the cavernous space.
Amidst the activity, drinking a flat white, it was often easy to overlook the industriousness history of our surroundings. Almost unnoticed, were it not for the dangling chain hooks, a lofty gantry crane safely overhung the market congregation below. Reminders such as the worn walls, concrete flooring and aged brickwork artfully contrasted the pram pushing parents and steady stream of friendly dogs. In the relaxed atmosphere, it was easy to forget you were in a location that was previously best known for it's nightlife culture.
With a total footfall of more than 4,000 visitors over the weekend, the Hypermarket was a great opportunity for us as a local event. Access by train, car or foot, SWG3 is fast becoming one of the most exciting creative destinations in the city. In advance to next month's Hypermarket event, we suggest you keep an eye on the SWG3 Instagram for updates.
A big thanks to our friend Alec from Trakke and to Meryl from SWG3.
Also in Things we've done
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